Jinhua Hengyang Cross-Border Trade Limited Liability Company

1. Company Overview and Core Positioning

Hengyang Cross-border, officially known as "Jinhua Hengyang Cross-border Trade Co., Ltd. ", is situated at No. 669, Yuquan East Road, Wucheng District, Jinhua City, Zhejiang Province - within the Jinhua E-commerce Pioneer Zone Industrial Park. This geographical location boasts significant strategic advantages: As an important logistics hub and e-commerce industry cluster in the Yangtze River Delta region, Jinhua possesses a mature supply chain system, convenient transportation network, and a supportive policy environment, providing fertile ground for the rapid development of cross-border e-commerce enterprises.

Hengyang Cross-border is a comprehensive foreign trade enterprise driven by e-commerce, integrating wholesale, customized services, and innovative trade models. Its business model transcends the traditional single export framework of foreign trade, leveraging digital platforms to achieve global expansion. It focuses on building a product chain for the entire home life scenario, committed to providing overseas consumers with cost-effective, practical, and design-driven daily consumer goods.

II. Analysis of the Main Product System and Market Competitiveness

Currently, Hengyang Cross-border's product line covers eight core categories, forming a complete "home·life" ecological closed loop:

Household goods: Covering high-frequency items such as storage boxes, clothes racks, and drying tools, emphasizing functionality and space optimization;

Kitchen supplies: Including pot accessories, tableware, and freshness containers, with a focus on material safety and ease of use;

Household cleaning supplies, such as mops, brushes, cleaning cloths, etc., meet the increasing demand for hygiene habits in European, American, and Southeast Asian markets;

Bathroom products: Featuring water-saving accessories, shelves, anti-slip mats, etc., to meet the modern family's dual pursuit of safety and aesthetics;

Storage and care category: Develop intelligent storage solutions tailored to specific scenarios such as clothing, shoes and hats, cosmetics, etc., responding to the trend of "minimalist" lifestyle;

Home textile and fabric art: Soft decorations such as curtains, tablecloths, and cushion covers, incorporating regional cultural elements for personalized design;

Bedding: Four-piece set, quilt core, pillow core, etc., made of eco-friendly fabrics, balancing comfort and seasonal changes;

Household paper products: Fast-moving consumer goods such as wet wipes, facial tissues, and kitchen paper, which are packaged in multiple sizes to accommodate different consumption scenarios.

III. Corporate Culture Core and Organizational Development Philosophy

The corporate culture of Hengyang Cross-border is built upon four pillars, embodying its unique value orientation and development logic:

1. Core values: "Sincerity leads to success, and we must never forget our original aspiration"

"Sincerity breaks through metal" originates from "When sincerity is reached, even metal and stone can be opened" in Zhuangzi, emphasizing that honest business operations are the foundation for an enterprise to stand firm. In cross-border e-commerce, facing complex international credit systems, payment risks, and compliance challenges, only by adhering to business ethics can one win the trust of long-term partners.

2. Strategic vision: "Becoming a driver in the era of e-commerce"

This is not just a slogan, but an expression of a sense of responsibility in the era. In today's rapidly evolving global digital economy, China's cross-border e-commerce has transitioned from "exporting Chinese manufacturing" to a new stage of "Chinese brands goin